Imagine your business as a person. When people meet your business, what do they think of it? How do they judge the way it looks, feels, what it stands for, how it behaves, etc. ? How do your businesses attributes reflect on them? Based on the few touchpoints they’ve interacted with, do they want to be friends with your business?
In today’s business environment, consumers will judge your business as if its a person. Have you designed that person to be the perfect candidate to be friends with your ideal client?
“Beliefs dictate how brands connect with people and why people connect with brands.”
Imagine your business as a person. When people meet your business, what do they think of it? How do they judge the way it looks, feels, what it stands for, how it behaves, etc. ? How do your businesses attributes reflect on them? Based on the few touchpoints they’ve interacted with, do they want to be friends with your business?
In today’s business ecosystem, consumers will judge your business as if its a person. Have you designed that person to be the perfect candidate to be friends with your ideal client?
“Beliefs dictate how brands connect with people and why people connect with brands.”
